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UTEP Athletics Introduces 2017-18 Marketing Theme

“We Are Miners” to Target Community Engagement 

For over 100 years, UTEP has been El Paso’s university and the Miners have been El Paso’s team. And while the student-athletes and coaches have driven the success on the field, the support of the community and a passionate fanbase have made the game day experience in the Sun Bowl and Don Haskins Center truly unique.

This year, UTEP Athletics celebrates not only its rich history, but the people who are proud to call themselves Miners! “We Are Miners” is UTEP’s athletics marketing theme for 2017-18.

The “We Are Miners” theme will be prevalent across town and branded in everything produced by UTEP Athletics, including social media content, posters and schedule cards. “We Are Miners” merchandise will be available at the UTEP Bookstore. Game day will be enhanced for 2017-18, with more interactive fan experiences. UTEP’s food service, Sodexo, will introduce new premium burgers, chicken sandwiches, hot dogs and nachos in the Sun Bowl this fall. Fans will also be allowed on the field after all five football home games.

UTEP’s annual “Fan Day” at the Larry K. Durham Center on Aug. 26 will be family-oriented with activities for kids, meet and greets with the coaches and players and an autograph session. Fans will also have the opportunity to interact with the coaches and players, as well as tour the Miners’ Larry K. Durham Center, at the brand-new season ticket pickup event on Aug. 4.

Keeping up with the “We Are Miners” theme, each of UTEP’s football home games will celebrate a different faction of the El Paso community. The Rice game (Sept. 9) is “Hometown Heroes Night,” Arizona (Sept. 15) is “Military Night,” WKU (Oct. 7) is “Youth Football Night,” UTSA (Oct. 28) is “Spirit Night” and LA Tech (Nov. 18) is “Teacher Education Night.”

The Homecoming game is on Oct. 7 versus WKU.

Additional UTEP Football game day details will be announced later this summer. UTEP Football Season Tickets, starting at just $55, are available now by calling (915) 747-6150. Family packs are just $190 for two adults and two youth.

UTEP’s home schedule features a visit by Arizona from the Pac-12 Conference for the first time since 1977, as well as matchups with both 2016 Conference USA division champions in WKU and LA Tech.